Three Tips for Optimizing Your Internet Presence

October 4, 2009 at 11:45 pm 1 comment

This past week in my Interactive Writing and Design class, we continued readings in Be the Media. The focus of this week’s reading was the Internet chapter by David Mathison. The chapter talked about how to optimize your website to get lots of visitors and keep them returning. I found it very helpful because more than likely, sometime in the future I will probably be setting up some sort of business online, and everything in this chapter really helps you realize what you need to focus on. Here are three tips to help you out that I gathered from the chapter:

  • Optimize your Google Page Rank. Do this on-site by including a title for your site, using good keyword placement and density, using a site map, and using description meta tags. This should all be done in your the HTML of your website, because all of this “metadata” is what search engines read when pulling up websites.
  • Create an email list. Allow visitors to your website to subscribe to a newsletter or email list, but be sure to give them an easy way out. Nobody likes a spammer! Set up a privacy policy as well and post it on your site to let them know exactly what you will be doing with their information. When sending email messages, have an interesting subject line, make the email itself visually appealing and not boring. Maybe offer a freebie, discount or something of value in exchange for the newcomers’ names and email addresses. Also, ask family, friends and subscribers to recommend you to their family and friends. Make sure to include a thank you page!
  • Create a media room on your website. This part of your website is a virtual press kit, and you should fill it with samples of your work. You should include your biography and résumé, testimonials and/or endorsements, any awards you have won, etc.

Hope these tips help you! If you have your own tip you would like to add, please comment below!


Entry filed under: COM 530- Theory & Analysis, COM 540- Interactive Writing & Design. Tags: , , .

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