The Next Showdown in Google’s Arena?

February 28, 2010 at 10:20 pm 2 comments

Before this week and reading “Googled” by Ken Auletta, I thought of Google as a simple company that made it big because of their search engine and the vision of its founders Sergey Brin and Larry Page. After reading this work and discussing it in class, I’ve realized that Google is a powerhouse and incredibly similar to the media conglomerates that it claims to be the opposite of. I would go so far as to say that Google has world domination potential! But what could cause problems to Google in the future? Here are a few potential issues for the company: Microsoft as a rival, spreading themselves too thin, and cyberwarfare.

It’s safe to say that Google has thus far trumped Microsoft, when for the longest time Microsoft was the company to beat. For the last few years Google has been a pioneer with all sorts of initiatives: Google Earth, Google Maps, owning YouTube, and creating various applications for use by the federal government and general public. Google is now even planning to build and test high-speed broadband networks around the United States that would make Internet connections 100 times faster than many systems available now. While Microsoft is not mimicking this initiative just yet, they are planning to compete with Google in the creation of a computing cloud for government use. Microsoft has already beaten Google to implementing the cloud, but which company will triumph remains to be seen.

Speaking of all these initiative Google has undertaken, it is arguable that Google may be doing too much. Haven’t we all been taught that quality is better than quantity in most things?  One of the problems with having a hand in so many things is that in-depth attention cannot be given to everything (as we’ve seen with Google Buzz).  People use Google’s applications time and time again because they know they work; they’re tried and true. If newer projects aren’t as finished or as thoroughly debugged as possible, Google (or any company for that matter) is going to lose users. Google needs to rein itself in and focus on making its well-established projects even better rather than constantly coming up with something new.

Finally, Google has cause to worry about cyberwarfare, as does the government if it stores its information in Google’s computing cloud. Simply because Google is such a huge company and has millions of users’ information, Google could become a target for terrorists and hostile governments. Yes, Google will be storing information on different servers, but I bet there would still be a ridiculous amount of important information leaked if just one server was hacked into.

These are all just thoughts of what battles Google could have in the future. No one knows what could happen though. Maybe there’s some little company that’s been sitting back watching Google for these last few years, waiting to launch themselves into the public arena to take on Google, just as Google did with Microsoft. Who knows?! Only time will tell.


Entry filed under: COM 580- Contemporary Media Issues.

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